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Dig into the tricks driving McDonald's digital evolution with Alan Hart and Tariq Hassan. Tariq shares key methods that helped modernize the manufacturer to help keep the iconic golden arches shining bright. Many marketing strategies currently blend standard and electronic practices for max i

In reaction to environmental and technological improvements in marketing, and criticisms to the 4Ps solution, the 4Cs has emerged as a modern marketing mix product. La obtención de información y datos sobre el mercado y los consumidores contribuye a definir estrategias de marketing

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